The
market where agriculture products are purchased and sold is called agriculture
marketing. There is no organized agriculture marketing system in Nepal.
Agriculture market in Nepal
is segmented and small due to lack of adequate transport and communication
facilities. The farmers producing different products sell to the local
shopkeeper at low prices. They also sell their products in local market called
“Hat Bazar” organized in weekly or monthly basis.
Problems of Agriculture marketing in Nepal:
There
are various problems of agriculture marketing in rural areas of Nepal
which are as follows:
Lack of transport and communication facilities:
There
is lack of adequate transport and communication facilities in rural Nepal.
The cost of agriculture products and agriculture inputs increases due to high
transport cost. Thus, Nepalese farmers are not getting sufficient benefit from
agriculture sector.
Lack of storage facilities:
There
is lack of storage facility in rural area of Nepal. The farmers have to sell
their products immediately after harvest but the prices of agriculture products
fall during harvesting season.
Lack of adequate institutional credit facility:
Most
of the Nepalese farmers are poor so they need credit to operate agriculture.
But there is lack of adequate institutional credit facility in Nepal.
Non-uniformity of weights and measure:
The
system of measurement varies from place to place in rural areas. The merchants
do not use proper weight and measure while purchasing agriculture goods from
farmers.
Lack of grading and standardization:
The
grading and standardization of agriculture products is almost Nil in rural
areas. The better quality products high prices. But Nepalese farmers are
unknown about this.
Existence of middlemen:
Most
of the farmers sell their products in local market to middlemen. The
commodities are passed through the middlemen to ultimate consumers. This aids
the cost of commodity. Due to this the consumers have to pay high prices and
farmers are not getting sufficient benefits.
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